Welcome to Inland NSW!
Inland NSW Tourism is the regional tourism organisation (RTO) covering more than 25% of NSW, with a population base of more than 500,000 people, representing 27.5% of all tourism operators and destinations in NSW, and 34% of the Local Government Areas in NSW.
Created from the amalgamation of the former New England North West Tourism, Outback Tourism, seven Councils from the Central Tourism region and Capital Country Tourism, we represent Local Government Areas, tourism associations and individual operators.
We provide our members with professional development tools, research, advice and support to help us collectively achieve our goal of doubling overnight tourism expenditure by 2020.
The organisation was formed for the betterment of the local tourism community and provides improved access to funding and a stronger voice for the inland areas of NSW.
Inland’s philosophy is:
- To grow visitation by “taking an outside looking in consumer perspective”.
- Founded on insights identified in our customised consumer research program.
- Inland is not a consumer brand itself – but inspires consumers to visit the unique destinations and experience throughout our region.
- Championing “the unique story” for each destination (hub), destination cluster (spoke) and experience (story line) and niches across Inland.
So, if you are an accommodation establishment, restaurant, tour operator, tourism association, local government or any other organisation that benefits from increased visitation and expenditure to Inland NSW, we encourage you to get involved and become a member.